Organizing campaigns

A campaign groups the UTM-tagged variants of your links so you can read their clicks together. Its title is the utm_campaign value, it stores suggested values for the other UTM parameters, and its UTM builder tags many links in one step. Campaigns depend on your plan; if yours doesn't include them, the Campaigns page says which plan does.

Create a campaign

  1. Open Campaigns in the sidebar and select New campaign.
  2. Enter a Title. It is used as utm_campaign in the URLs you tag, so write it the way it should read in your analytics, for example spring-sale.
  3. Optionally add a Description.
  4. Select Create campaign.

The campaign opens with the tabs Overview, Analytics, UTM builder and Settings.

Set UTM defaults

Open Settings and fill in the UTM defaults: lists of suggested sources, mediums, terms and contents. Type a value and press Enter to add it. Values are saved in lowercase. The UTM builder and the link variant form suggest them, which keeps spelling consistent across your team.

Renaming the campaign switches saved variants to the new title. URLs you have already shared keep the old title, and their clicks stop counting in the campaign.

Add links with the UTM builder

  1. Open UTM builder, or select Build a tagged URL on the overview.
  2. Under Links, select Browse links. Filter by tags, search, or group results by tag. Tick links on as many pages as you need, or use Select all results, then select Use … selected links.
  3. Fill in Source, Medium and, optionally, Term and Content. utm_campaign is always the campaign's title.
  4. Check the Tagged URL preview and select Copy URL if you need it straight away.
  5. Select Save as variant. With several links selected, the button saves the same variant on every one.

A link joins the campaign when one of its UTM variants uses the campaign. Until you save the variant, its clicks don't count in the campaign.

You can also add variants one link at a time from the link's UTM variants tab; see UTM parameters.

Move existing links into a campaign

From Links, select the links you want, across pages and filters, and choose Move to campaign. Pick the Destination campaign and select Move selected links. Each UTM variant keeps its source, medium, term and content, and the campaign's defaults don't overwrite them.

Read campaign results

The Overview shows the last 30 days of clicks, scans and visitors, and Links and variants lists each link with its tagged URLs and clicks. Select Copy utm_campaign to copy the exact value.

The Analytics tab opens the full analytics filtered to the campaign, with the same date ranges, breakdowns and filters as the workspace Analytics page. Exporting a campaign's analytics as CSV depends on your plan. See Understanding analytics.

Find campaigns

The Campaigns list has a Search field for titles and descriptions, and Sort by options for newest, oldest, most links or title.

Delete a campaign

On the overview, select Delete campaign and confirm. Its UTM variants are removed from the links, and its UTM defaults are deleted. The links themselves keep working. URLs already shared with its utm_campaign keep their clicks, but no campaign page shows them any more.

Tips

Next steps